Reasons to Love Blue

31ST JANUARY 2020 - ASU #219

Although it is likely subtle, you may have noticed the predominance of a particular colour surrounding you from one year to the next. In fashion, interiors or product packaging, some years seem awash with pinks or greens, others with taupes or greys.

The reason for this may be the selection of the Pantone colour of the year. The leading Colour Institute of the world, Pantone selects a colour from its extensive range through careful consideration of trends to represent the year.

2020, a new year and a new decade is represented by Pantone 19-4052, Classic Blue.

Classic Blue is the colour of 2020 (source)

“Instilling calm, confidence and connection this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.”

So there you go – whether you love it or whether it leaves you feeling a little blue, you’re sure to see a lot more of the colour Classic Blue as the year goes on!

To learn more about the science behind how the colour of the year is selected and the virtues of Pantone 19-4052, Classic Blue, you can check out the Pantone website HERE.