Beautiful Blooms

Hosted by the Royal Horticultural Society for five days each year, the RHS Chelsea Flower Show was first unveiled in 1912 and is renowned for being the world’s most prestigious flower and gardening show. Held on the grounds of the Royal Hospital Chelsea, the show has become a must-see destination for many, with 168,000 visitors attending each year.

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Some of the most innovative gardens in the world are showcased, with the centrepiece of the show being the Great Pavilion that houses prize winning flowers and floral displays across 2.9 acres. The RHS Chelsea Flower Show is also brimming with exclusive exhibitors selling beautiful blooms.

One of the exhibitors at this year’s show is our very own Jo Butcher.

‘After a while I realised that it made sense to sell my floral artworks and embroidery kits at flower shows, and once I had visited the RHS Chelsea Flower Show, it became a dream to have a stand there. It is an amazing place and provides a wonderful opportunity to showcase my work. The criteria to have a stand is high, but on my first year of applying, I have been accepted!

It will be an amazing experience, adventure, and opportunity to introduce many people to my work and the joy of hand embroidery. Do come and say hello if you’re visiting!’

With this year’s RHS Chelsea Flower Show being held from 22 to 27 May, Jo’s ‘stress levels are quite high at the moment’ as the list of everything that needs doing prior to the show goes on and on and… but, when she needs to centre herself amidst the hustle and bustle of it all, she returns to her embroidery to ‘lower the heart rate, sooth the soul and create something beautiful’.

As a result, Jo has been busy capturing her love of flowers in her signature style, and these pieces will be displayed alongside some of the original samples from her book, Where Meadows & Gardens Grow. These Jo Butcher originals, along with the book itself will be available for purchase from her stand.

‘I hope there is some magic created and someone falls in love with the work of my needle and thread.’

If you’re one of the fortunate 168,000 who’ll be attending this year’s show, make sure you stop by and see Jo and pass on our congratulations for another bucket list moment in her journey with needle and thread. Also, you might just want to indulge in a glass of champagne or Pimms, enjoy a clotted cream tea or a famous Chelsea bun that make the RHS Chelsea Flower Show such a quintessentially English experience!

To find out more and plan your trip to this year’s RHS Chelsea Flower Show, click HERE.